Improvement of the reporting composition as the way to increase the enterprise investment attractiveness

Abstract

The importance of information resources through the prism of reporting, which is an indispensable tool for summarizing the results of financial and economic activities of economic entities, as well as the main source of information in attracting investment is investigated in this paper. Any users of financial reporting of enterprises – investors, creditors, government officials, management staff – are anxious to obtain maximum reliable information about the company guided by its reporting. A high level of awareness of the financial and property status in market conditions is essential, if not the main means of competition. Transparency and disclosure is the essence of effective corporate governance. At present, in most developed countries, annual reports actually serve as the only source of information about the company's activities. This paper is devoted to the substantiation of the need to expand reporting information to make strategic management decisions and increase the investment attractiveness of the enterprise. In Ukraine, most enterprises have imbalance in reporting and information policy of enterprises at the level of public administration: the Ministry of Finance, the State Commission on Securities and Stock Market, the State Tax Service. Reporting forms, as a rule, are located in different structural units of the enterprise, systematized by different features, so they do not provide and prevent their effective use to assess the financial and property status of the enterprise not only by the investor but by its management staff as well. In order to attract investment and increase the level of corporate governance, it is proposed to compile the Annual Report-Brochure (presentation) on the basis of reporting and information resources of enterprises. It will be in the form of presentation materials selection characterizing the company's position in the market, its business reputation and achievements in the field of production. Such annual report will be based not only on financial statements, but also on management, statistical, personnel reporting and documentation, audits and tax audits, information from the media, social networks etc.