Improvement of pricing on the market of organic products

Abstract

Modern organic agriculture is increasingly gaining momentum against the background of worsening economic, social and environmental problems. In recent years, interest in environmentally friendly production has been growing in many areas. In particular, agriculture in this direction satisfies the needs of mankind for quality products and has a positive effect on restoring the natural fertility of the soil, which contributes to the maintenance of the natural balance. The purpose of this study is to analyze the pricing process on the market of organic products and the justification of recommendations for improving the pricing methodology and determining the equivalent price for organic agricultural products. The work uses: dialectical method, methods of systematic and comparative analysis, economic-statistical and graphic methods, methods of computer information processing. It has been established that the leaders of organic agriculture are countries that have formed systemically influential supranational institutions and societies. When comparing the economic efficiency of production, it was determined that an agricultural enterprise with the production of organic products receives less gross production, net income and profit per 1 ha of farmland than conventional ones. The price analysis of the organic market in Ukraine revealed the need to modify generally accepted approach to pricing. The proposed equivalent price can be a guideline for improving the price policy in organic production.