Abstract
The jute industry is facing severe competition from synthetic packaging materials in the present situation. To sustain the jute industry and to upli our benevolent mother nature there is a natural intention to move towards more diversified products like fine jute yarn, high quality home furnishing jute fabrics, light shopping/carrying bags, various innovativegi articles & decorative products, requiring higher quality fibre. Thus with the growing demand of high quality fibre the economic significance of fibre quality is also increasing on which the future of jute will ultimately depend to a great extent. Despite the fact the amount of quality fibre is not increasing at the desired level. This is mainly because the farmers after putting all their efforts in cultivating the crop are least bothered or negligent about the post harvest techniques and are using the same age old retting practices without caring about its impact on the fibre quality mainly due to lack of proper knowledge and awareness about its benefit or adequate incentive/financial benefit.
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