Abstract
According to WHO, only 50% of patients adhere to chronic therapy. The problem of non-adherence has persisted over decades. Over 197 million Indian households have TV sets, and on average Indians spend 3 hours, 44 minutes watching television. A TV programme is used as intervention by patients to improve medication adherence rates. The objective of the research is to find the effect of TV programmes as a form of reminder in improving medication adherence. With the help of a structured questionnaire, the information about medication adherence behaviour was obtained from patients suffering from different types of diseases in the state of Sikkim, India. It has been found that when patients use TV programmes as a form of reminder, the odds of missing the medication consciously reduces by 45.9%. At a personal level, the probability that a person will not miss the time of medication is 42.3% higher compared to when it is not used, and if the total population is considered, 15.6% fewer people would not be missing the medication at all when the reminder is used.
Highlights
Medication adherence is defined as “the degree to which a person’s behaviour corresponds to the recommendations made by a health care provider” (Sabaté et al, 2003)
RD = 18.3% means that when TV programme is used as a reminder there is 18.3% absolute probability of increase in “continuing medication even if it leads to formation of rashes in the skin or causes itching” compared to when it is not used
RD = 18.3% implies that for every 1000 people, 183 more people would be “continuing medication even if it leads to formation of rashes in the skin or causes itching” when TV programme is used as reminder
Summary
Medication adherence is defined as “the degree to which a person’s behaviour corresponds to the recommendations made by a health care provider” (Sabaté et al, 2003). Medication non-adherence is associated with increased health risks and treatment costs (Gu et al, 2020). Males have been reported to be more adherent than females The study conducted in Taiwan associates low causative ascription to culture, lesser symptoms and more ascription to risk factors for males and more causative ascription to balance and risk factors, illness coherence and less personal control for females (Chen et al, 2014). One study reports this number to be 4% (Eindhoven et al, 2018). With the help of probability and ratio analysis the effect of TV programme as a form of reminder in addressing the barriers of medication adherence has been studied
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