Improvement Accuracy of Instant Noodle Product Selection Using Method ANP

Abstract

Instant Noodle is one of the fast food products currently consumed by society. Choosing Instant Noodles for consumers who consume them certainly not easy. Lots of Instant Noodle products on the market, both in traditional and modern markets such as Minimarket, Supermarket and others. Of course, consumers will choose Instant Noodles as they want, good price, packaging, taste and more. Instant Noodles products that match the criteria or the desire of consumers will certainly be purchased by consumers terserbut, while the unsuitable will not be purchased. For that we need a method that can overcome the problem tesebut above, where later this method can be a reference for consumers who will buy Instant Noodle Products. The method that will be used to overcome the problem is Analitycal Network Process (ANP) method, which is one method that can represent the importance of various parties by considering the interconnection between the existing criteria so as to produce the best result [5]. From the research result for Packaging criteria, Indomie Product get the highest weight that is 0.1886, then Mie Sedap 0,1765%, Sarimi 0,1678%, Supermi 0,1598%, Mie ABC 0,1578 and Mie Suksess 0,1496%.