Abstract
Vertical integration is a key strategic management decision which requires research support. Existing literature is extensive but is preoccupied with measures of the extent of vertical integration rather than the fundamental effectiveness of the strategy. The industrial community that the research seeks to benefit is left with an array of measures of integration and an array of widely differing conclusions regarding its potential benefit to a business. Research should be driven by customer need and the decision areas industrialists need to address should set the research agenda. Identifies the key issues relating to vertical integration and the extent to which these are addressed by existing methodologies. Develops a new methodology which avoids the intractable problem of measuring the extent of integration. Adoption of this methodology would enable more coherent and clear messages to be sent to management, thus enabling more informed decision making.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
