Improved constrained social network rating-based neural network technique for recommending products in E-commerce environment

Abstract

In the modern world, the essentiality in the utilization of the e-commerce contents like movies, music and electronic goods becomes indispensable with diversified items searched over the internet. The relevant results of the items search are made feasible through the enforcement of filtering techniques since it determines relevant data for recommendation of an item. A diversified number of filtering schemes are available of filtering the data instead of accessing each data available on the internet for deriving associated results. The data access and efficiency, the process of identifying relevant results based on users’ preferences is challenging task. In this paper, the proposed Constrained Social Network Rating-based Neural Network Technique (CSNR-NNT) is presented with the key significances and implementation processes. This proposed CSNR-NNT significantly concentrates on the exploration of trustee information that aids in social content persuading selection process for facilitating superior recommendation. The proposed CSNR-NNT scheme utilized the benefits of neural learning for ensuring recommendation through the incorporation of distrust and trustee relation. This proposed CSNR-NNT scheme also aids in categorizing the positive and negative recommendation of the trustee based on the process of the prediction.