Abstract
With the continuous improvement of the status of the real estate industry, property management also occupies an increasingly important position in the lives of the Chinese people. As a new type of service industry, the development of the property management industry is still in the exploratory stage, and it continues to usher in new opportunities. Based on the continued prosperity of the industry, China’s property management market continues to grow, and the number of companies that have joined is also increasing exponentially. In this industry situation with great development potential and many competitors, property management companies should make more efforts to improve their core competitiveness. The development of innovative marketing strategies will play an important role in enhancing the competitiveness of enterprises.
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