Abstract
Under the background of Internet big data, data analysis is one of the important tools for enterprises to implement personalized e-commerce marketing and optimize their e-commerce service mode. It can not only improve the marketing ability of enterprises, but also innovate the e-commerce marketing mode. In terms of the construction of personalized and accurate e-commerce marketing service system, data analysis tools can be used to comprehensively improve the e-commerce marketing effect of enterprise products from three perspectives: product marketing, channel marketing and promotion marketing. In terms of the innovation of e-commerce service mode, an enterprise e-commerce information platform within the scope of supply chain network can be built, and the evaluation system and product traceability system of e-commerce service can be improved, so as to provide consumers with more convenient and comprehensive online services.
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