Abstract
Objective: This study is aimed at exploring the motivation and impression management strategies of “Instagram Stories” users. Materials and Methods: The authors interviewed 30 Instagram influencers in updating their contents on the Instagram Stories feature. Semi-structured interviews were conducted to capture the informants’ experience and consciousness in producing their online content as a part of their impression management. Results: The main findings of the study were as follows; First, Self-existence, viewers’ attractiveness, and innovativeness of the application have become the core motivation for the users in choosing the Instastory feature. Secondly, the impression management applied by the users as their front stage lies in the construction of their uploaded contents. Lastly, the users of Instagram Stories constructed their content in the form of thematic consistency, uniqueness, “captions” and information (image) editing. Conclusion: The present study indicated that the impression management pattern in using Instagram stories had become an integral part of the uploaded content to fulfil the users’ highest self-satisfaction and maximum impacts on the viewers as well as their virtual followers.
Highlights
It is inarguable that social media has become a part of the majority of the population in the world
This nature is reflected in the use of Instagram applications with its Instagram Stories features that have skyrocketed in popularity
Concerning what motivates the Instagram influencers to upload their content on Instagram stories, the results showed that there were at least two categories of motivation; external and internal which underlie the intensity of Instagram Stories users to update their content frequently
Summary
It is inarguable that social media has become a part of the majority of the population in the world. Recorded data by Statista [1] showed that social media have been connecting more than two billion of the world citizen. The number of social media users is even predicted to keep increasing and generating a higher dependency and consequential bond towards social media usage [2]. The same case goes to the development of social media in Indonesia, which has been rapidly increasing. In 2014, Indonesia was known as “The Capital City of Social Media” since the number of social media users, and the rate of its active users was very high [3]. The current number of social media users in the country has reached 9609 million people
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