Abstract
The purpose of this paper is to present issues of employing impression management strategies in business reports (management commentaries) for the sake of shaping the perception, opinions and decisions of stakeholders in the analyzed enterprises. The methods used to achieve the aim of the article involved: (a) analysis of the literature, (b) case study research. The paper focuses on the management commentary (business report), which is a source of financial and non-financial information about the company.
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