Abstract
Ss were presented with person-descriptions each consisting of five positive (P) or five negative (N) adjectives supplied by a source of assumed low (L) credibility and one to five adjectives of opposite value supplied by a source of high (H) credibility. Mean impression responses were incremented or decremented by equal amounts as the number of P or N adjectives supplied by the H source was increased progressively. The effectiveness of a single adjective was over twice as great when presented by an H source as when presented by an L source.
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