Abstract
There are significant social and cultural differences between Slovaks and Koreans. Korean managers (of KIA Motors) living in Slovakia have specific requirements, expectations and behavior. In the field of tourism they prefer the classic geographical European destination – especially Germany, Austria, Switzerland and other countries. Their favorite Slovak destinations are High Tatra and Bratislava. The paper is oriented to evaluation of importance of social and cultural behavior of Korean managers and their impact in the sustainability Slovak tourism. The main aim of this paper is to evaluate access of the Koreas managers to Slovak culture, their efforts to learn the Slovak language, understanding the Slovak culture and their loyalty to visit the Slovak destinations as a one of ways to sustainable tourism. Key words: Tourism, Sustainability, CulturalBehavior, SocialBehavior, KoreanManagers
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
