Abstract
ABSTRACTIn treating hypertension, physicians are often faced with the difficult task of prescribing drugs that provide the greatest benefit with the lowest risks. Physicians treat patients on an individualized. case-by-case basis; however, it is likely that physicians maintain an established procedure for treating their hypertensive patients within the constraints of select patient characteristics and product attributes. The purpose of this study was to supplement understanding of antihypertensive drug prescribing patterns and, using conjoint analysis and direct question ratings, to determine the relative importance of product attributes in physicians' evaluation of a new antihypertensive that is similar to presently marketed products. A 5-page questionnaire was mailed in March 1991 to a national sample of 2.505 physicians that included 835 cardiologists (CARDs). 835 internists (IMs), and 835 family practitioners (FPs). From a total of 630 responses, 562 responses were usable for data analysis. This study...
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
