Abstract
The penetration of digital technologies into the ordinary daily life of a person creates a huge sphere of emerging opportunities with its specific and significant economic and social importance. In terms of product exchange, the field of attracting, stimulating and satisfying consumer demand is gradually migrating to the new dimensions of digital technology and the Internet. Today, more and more retailers are successfully adapting information and communication technologies to carry out their businesses into the new economy. This enables their favorable development at global, national and regional levels and the need for systematic studies. The article examines the main economic indicators of the activity of business agents of non-store retail trade in Varna region, which allows to draw a picture of the specific regional development and to look at the background similarities and differences with the processes taking place at national and global level.
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