Importance of Managing for Personal Benefits, Hedonic and Utilitarian Motivations, and Place Attachment at an Urban Natural Setting.

Abstract

Research on antecedents of place attachment suggests that the special bonds people form with nature are influenced by a number of variables. This study examines associations between the perceived importance of managing for personal benefits, motivations, and place attachment among outdoor recreationists at an urban natural setting. Motivation was conceptualized as two-dimensional (Hedonic and Utilitarian) borrowed from the retail and consumer marketing field and previously unused in a natural resource recreation context. Hedonic and utilitarian motivations represent the experiential and functional dimensions of motivation, respectively. Relationships between the noted variables were examined through structural equation modeling. Data from an onsite survey of 219 users indicated that it was important the resource be managed to provide greater freedom from urban living as well as improved mental well-being. Furthermore, respondents exhibited moderate levels of hedonic and utilitarian motivations as well as attachment to the resource. The structural equation analysis resulted in a good fitting model with several significant relationships emerging. Among these, the perceived importance of managing for personal benefits positively influenced hedonic and utilitarian motivations. In addition, hedonic motivations positively influenced place attachment development, whereas utilitarian motivations did not. Implications of these findings are discussed.