Abstract
A lot of research has been conducted on economic and consumer aspects of ecological food products. However, we are witnessing the appearance of food products produced according to the principles of biodynamic growth which can be seen as a higher standard in ecological production process. Similar to ecological cultivation the biodynamic one also has proscribed methods and processes of production, processing, distribution and labelling as well as control and certification processes. However, such products are still not being recognized be the consumers in Croatia. This paper provides, based on authentic empirical research, some basic background information on the importance of labelling packages of food products as well as their quality and traceability. These also present the first results of research on the importance of labelling biodynamic products packages in Croatia.
Highlights
Awareness of people about the importance of sustainable and circular management, both in terms of environmental conservation, and in the direction of organic farming, together with the preservation of health and healthy life, has led to the creation of horizontal and vertical global ecopolicies
The obtained distribution is not completely typical for the population image of Croatia because it represents a higher ratio in relation to the real situation of men/women, which amounts to 51.7% of women and 48.3% of men
Are respondents informed about the quality of food through packaging declarations, and how important is the information about the traceability of the product to them? The research found that there is a need to label the packaging of biodynamic products
Summary
Awareness of people about the importance of sustainable and circular management, both in terms of environmental conservation, and in the direction of organic farming, together with the preservation of health and healthy life, has led to the creation of horizontal and vertical global ecopolicies. All industrial branches, including food and packaging production, are beginning to recognize the importance of preserving the nature and natural resources They are increasingly trying to return to production that is environmentally friendly and sustainable [1,2,3], and follows the guidelines circular economy [4,5,6]. This concept includes the consumption of organically produced food that is packaged in environmentally friendly and recognizable packaging. Packaging is necessary for all manufactured goods and wraps It promotes and protects the products we buy from the process of production, handling and storage, all the way to the end consumer - user. The overly expressive or weak communication characteristics of the packaging may exclude the product from the market line of similar products
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