Importance of Data Analysis on Achieving the Organizational Goals during The Short Term Strategic Plan: Case of Service Quality and Students’ Satisfaction Level at Ishik University

Abstract

Goal determination plays an important role at any organization in order to draw a route and follow. An organization can achieve the organizational objectives by that way. This empirical research was performed at the new Sulaimani campus of Ishik University. At Ishik University new campus in Sulaimani, the management determined the target satisfaction level of the students as 70% from different aspects such as student affairs, accounting, academic departments, dean of students, and cafeteria. The parameters of evaluation were based on the SERVPERF questionnaire of Parasaraman, et. al., 1985. Originality of this research, each unit and department that interacts with the students has been evaluated from the students’ satisfaction point of view. Focusing and tracking the satisfaction based on these parameters, comparing the first and second semester results, the goals were achieved significantly.