Importance of Communication Process in Negotiation

Abstract

Negotiations that involve two or more parties in reaching an agreement can't be separated from the communication in its process. Good and effective communication skills willl make negotiations effective as well. This study aims to analyze the importance of communication process in negotiation through qualitative descriptive method, or more accurately is secondary data analysis method using existing data, which are then expressed into words that describe the essential role of communication process in negotiation. The results of the study showed that negotiation as one of business activity that involves two or more parties in its process certainly can't be separated from communication in order to reach a mutual agreement. Communication as a process of exchanging messages from one party to another plays an important role in negotiations, where a negotiator with good communication skills must be able to convey a message that is easily understood by the other party, also be able to read or understand the intent of the message sent by other party, both verbally and non-verbally. Thus, both parties will be able to compromise so that an agreement is reached that meets each party's needs as expected. Based on the results obtained, it can be concluded that the communication process in negotiations can be said to be one of the key success factors in negotiations that aim to reach an agreement that is beneficial for each party involved.