Abstract
This research aims to analyze and determine the application of business ethics in the Bakery small business in Sumenep Regency. This study uses qualitative analysis methods, to obtain information carefully with in-depth interview techniques. Observation technique with direct observation in the field is used to support the results of research. The application of business ethics is examined in terms of ethical values / morality such as fairness, trust and honesty of the products, customers and employees of the Bakery small business. The study was conducted at Anita Bakery's small business in Sumenep.The results showed that the application of business ethics by Anita Bakery's small businesses in terms of trust and honesty in the product was quite good. This is evidenced by the level of customer loyalty that still persists. The application of business ethics in terms of fairness, trust and honesty towards customer service is quite good, it can be seen from the less complaints, the absence of negative word of mouth communication about the company and consumers are still loyal to the product. The application of business ethics in terms of fairness, trust and honesty towards employees is quite good, this can be seen from the number of employees who last long working in this company. However, it still needs to be considered in the application of business ethics to employees, because the company has not implemented fairness employee recruitment.
Highlights
The types of companies engaged in the field of food and beverage, are always not free from problems that occur during the service delivery process
Failure to provide services can have an impact on the loss of trust and commitment from customers, customers will not recommend to others, and customer dissatisfaction (Weun et al, 2004)
Fairness to customers and employees is a form of business eth-ics that must be established within the company
Summary
Business that is growing rapidly nowadays is a challenge as well as a threat for businessman to win the competition and maintain the survival of their companies. The culinary business competition is very tight, so businessman must be able to improve the quality of products in providing the best to consumers. In the word of business, ethics has an important role when profit is no longer the sole purpose of the organization. Unethical behavior such as misuse of price determination of a product or service, unfair treatment of employees, and other ethical violations become something serious that can harm the company both financially and nonfinancially. With the phenomena that occur, it proves that a lot of business runs contrary to business ethics. This proves that business ethics is very important so that a business can last a long time
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