Impoliteness Strategies in The Daily Show (TDS)

Abstract

This research focuses on identifying the impoliteness strategies used by the host Trevor Noah in The Daily Show and explaining the purposes of the most frequently used strategy. It also aims at analyzing Trevor Noah’s utterances that use impoliteness strategies proposed by Jonathan Culpeper (1996 / 2005). According to the findings of this research, Trevor's total impoliteness utterances are (19), which encompass four impoliteness strategies outlined by Culpeper: bald on record impoliteness, positive impoliteness, negative impoliteness, and sarcasm or mock politeness. It also shows that negative impoliteness is the most commonly employed strategy. It recurs (10) times and accounts for (52.631%) of the total strategies within the data. Trevor employs it as a strategy to delight the audience. He usually employs 'condescend, despise, scorn, belittle or ridicule' negative impoliteness sub-categories to create laughter and amuse (entertain) the audience by providing them the pleasure of hearing someone being mocked, ridiculed, scorned or belittled.