Abstract
Most human cognition occurs outside conscious awareness or conscious control. Some of these implicit processes influence social perception, judgment and action. The past 15 years of research in implicit social cognition can be characterized as the Age of Measurement because of a proliferation of measurement methods and research evidence demonstrating their practical value for predicting human behavior. Implicit measures assess constructs that are distinct, but related, to self-report assessments, and predict variation in behavior that is not accounted for by those explicit measures. The present state of knowledge provides a foundation for the next age of implicit social cognition: clarification of the mechanisms underlying implicit measurement and how the measured constructs influence behavior.
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