Abstract

The article presents a sociocultural lingual description of ethnic labels created within rhyming slang (Rh.sl.) and used to refer to Europeans. The study and description of ethnic stereotypes and labels have attracted attention of researchers due to the practical significance in regulating, controlling and manipulating the direct contacts and interaction between different ethnic groups. The authors have focused their attention on the so-called «hidden» or «implicit» forms of Rh.sl. Along with the explicit, direct, offensive and non-politically correct ethnic labels and nicknames there are quite a few with a deceptive, innocuous shape that conceals their offensive content. That's why they should be perceived as potentially (if not indeed) offensive names. The authors put the ethnic labels produced in Rh.sl into this category. Since Rh.sl. is subject to a strong influence of the word play and its items are perceived as humorous and ironic nominations, they are not always discerned as offensive by the English speakers. The article contains a linguistic-and-socio-cultural analysis of some implicit forms of ethnic insult of the Germans, the French, the Italians, the Spaniards, the Portuguese and some other Europeans as well as the native inhabitants of the British Isles. The undertaken analysis of ethnic labels as used to name people from Europe has revealed a broad spectrum of Rh.sl. ethic labels. The description was based on extra-linguistic factors (geographical, demographic, social) comprising the settlement and resettlement, compact presence on a certain territory, statehood. In this respect, there is an ethnic group that falls out - the gypsies (or Roma), as they are scattered across the world and still have a nomadic and semi-nomadic way of life.

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