Implicit Evaluative Biases Toward Targets Varying in Race and Socioeconomic Status.

Abstract

Generally, White (vs. Black) and high-status (vs. low-status) individuals are rated positively. However, implicit evaluations of simultaneously perceived race and socioeconomic status (SES) remain to be considered. Across four experiments, participants completed an evaluative priming task with face primes orthogonally varying in race (Black vs. White) and SES (low vs. high). Following initial evidence of a positive implicit bias for high-SES (vs. low-SES) primes, subsequent experiments revealed that this bias is sensitive to target race, particularly when race and SES antecedents are presented in an integrated fashion. Specifically, high-SES positive bias was more reliable for White than for Black targets. Additional analyses examining how implicit biases may be sensitive to perceiver characteristics such as race, SES, and beliefs about socioeconomic mobility are also discussed. Taken together, these findings highlight the importance of examining evaluations based on race and SES when antecedents of both categories are simultaneously available.