Abstract

This study measures Egyptian citizens’ attitudes towards President Abdel Fattah El-Sisi using a Single Category Implicit Association Test (SCIAT). Roughly 58% of respondents hold positive implicit attitudes towards Sisi, which suggests a deeper reservoir of popular support than is conventionally assumed. The data also allows for an investigation of attitude dissociation, whereby individuals hold distinct implicit and explicit attitudes towards a target object. Government employees and Copts are more likely to hold positive explicit attitudes towards Sisi but negative or neutral implicit attitudes. Students appear to systematically engage in inverse dissociation -- they voice criticism towards Sisi despite holding more positive implicit attitudes. These findings are interpretable using the Associative-Propositional Evaluation model. The paper closes with a discussion of the advantages and disadvantages of the implicit approach relative to other sensitive question techniques.

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