Abstract
Internet memes refer to memes that are spread through the Internet, from person to person via social networks, blogs, direct email, or news sources. The main purpose of internet memes are for humorous or to entertain the readers. However, not all people can easily interpret a meme. This phenomenon appears to be the case because several internet memes contain implied meaning or implicature due to the limited caption available and the picture it brings which has its own character and representation. The purpose of this research is to describe the implicature in the internet memes by using Grice's theory in the perspective semiotics and pragmatics due to all of contexts, symbol, icon, and index in the memes influence the interpretation of the implied meaning and the intention. In this analysis, the writers uses qualitative method. The data were taken from the three meme websites: 9gag.com, knowyourmeme.com and memecenter.com. The data collected have been completely analyzed based on the research questions. The results show the most dominant memes spread of using conventional implicature. There are six categories found based on its idea and representation; they are (1) masculinity, (2) personal experience, (3) loneliness, (4) social events, (5) false analogy and (6) sarcasm. Then, there are at least two contexts that influence the implication of each meme, and the most dominant influence is the social contexts.
Highlights
IntroductionPeople always communicate to interact with one another
In daily life, people always communicate to interact with one another
This shared knowledge makes internet memes found its way in the heart of a lot of people around the world as it brings entertainment at a whole different level as most of its ways to entertain are by using the common knowledge of people about the world
Summary
People always communicate to interact with one another. It is clear that implicature plays a major role in language change, triggering both syntactic and semantic changes This happens because people do not always say things directly but tend to imply them. According to Grice (1975), “implicature is a technical term in the pragmatics subfield of linguistics, which refers to what is suggested in an utterance, even though neither expressed nor strictly implied (entailed) by the utterance.”. Based on these definitions, implicature can be defined as unstated meaning by speaker which represents true intention of speaker. Implicature or the implicit meaning of a statement, sentence or utterance can be seen by analyzing it
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