Abstract

Language on social media frequently exploits various objectives through its implicatures. One of the more intriguing applications of this technique is the use of language implicatures in digital comics on the Instagram account “Komik Grontol”. The purpose of this study is to describe the form and function of implicature used in Online Comics of “Komik Grontol” Instagram. This research employed a descriptive-qualitative approach. The data source in this research is the Instagram social media account of “Komik Grontol”. The data taken from the source consists of written speech in humor posts on the “Komik Grontol” Instagram, which contains implicature. The results of the data analysis show two forms of implicature: conventional implicature and conversational implicature. Conversational implicature dominates with 24 instances, while the remaining is a form of conventional implicature with four instances. Furthermore, the data from “Komik Grontol” Instagram posts revealed five functions: representative (6 instances), directive (7 instances), expressive (12 instances), commissive (2 instances), and isbati (1 instance). This online comic uses implausibility to satirize current social events.
 Keywords: implicature, Instagram; komik grontol, pragmatics

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