Abstract
The tremendous economic changes occurring in Korea have created trends of high quality products, mass consumption, an emergence of the younger generation, and competition among firms. This competition also includes foreign firms in the Korean distribution system. To respond to these diversifying consumer behaviors, the Korean government has opened its market to foreign firms and restructured its distribution system. As the Korean distribution system changes, it raises questions for foreign firms; how to penetrate the restructured distribution system and how to succeed in the Korean market.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
