Abstract
In the Bass diffusion model of new consumer durables, it is assumed that the potential adopter population remains constant over time. Quite often, however, the potential market does in fact depend on the selling price, which is itself affected by learning-curve cost declines. In this paper, we incorporate these two factors in the Bass model, and we look at the implications of learning phenomenon for the diffusion process when a full-cost pricing strategy is adopted by a monopolist.
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