Implications of Sudden Online Public Opinion Incidents for Student Management in Universities

Abstract

The convenience, invisibility and freedom of online expression have attracted university students to use the Internet as the main platform for expressing their demands, which has also given rise to the special type of public opinion of university students. Understanding the causes of university students' online public opinion can provide guidance for dealing with the corresponding emergencies. This paper adopts a case study method to analyse the causes of current university students' online public opinion and its implications for university student management based on an unexpected university student online public opinion incident. Finally, it puts forward three suggestions for the optimization of university student management, including opening up offline proposal channels, strengthening ideological and political education for students, strengthening the university's supervision of online public opinion, and enhancing the response to unexpected public opinion.