Implementing white hat search engine technique in e-business website

Abstract

In today's worldwide of e-business marketing, it is important to know about search engine. Search Engine Marketing (SEM) is to use to gain visibility of the website based on the keywords. Consumer often interested in the top list of search results, therefore it is necessary that the webpage can be ranked at the top. Search Engine Optimization (SEO) tends to use varies type of techniques such as White Hat search engine optimization and Black Hat search engine optimization The purpose of the research is to analyze, design and develop a domain website using White Hat SEO techniques. White Hat SEO techniques uses the collected data including the website URL, some keywords or keyword groups that define the content of the web site. The website published using a chosen platform verified by Google Search Console and tested in Google Search engine. The website achieving high ranking results in Google Search which is in the top three of the first page in Google search. The result obtained shows that the White Hat SEO technique was correctly implemented.