Abstract
Downstream integration is when a company expands forwards in the supply chain. An example of this would be a fashion manufacturer purchasing a retail store. This essay will explore the research surrounding the strategy of vertical integration highlighting the benefits it can have on a company’s supply chain. As well as this, it will also look into the consequences and costs involved with the strategy thus providing an overall analysis on vertical integration. Furthermore, this essay will specifically look into firms within the fashion industry underlining how the strategy of vertical integration can be used. It will discuss both upstream and downstream vertical integration highlighting how fashion retailers and manufacturers can use the strategy.
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