Abstract
The purpose of this article is to identify possible approaches to the development of the “sustainability-by-design” process, which consists in synchronizing the organization's strategy with the trends of sustainable development. For this purpose, a process of “sustainability-by-design” is proposed on the basis of the “safety-by-design” process applied in practice. As a key link in the process, it is proposed to use a system of sustainability indicators, supplemented by indicators of risk and resilience. To strengthen the adaptive capacity of companies in the field of sustainable development, the process of building “sustainability-by-design” is complemented by the inclusion of democratic procedures through structured stakeholder participation. As a result, the proposed process combines a rigid structure of values and goals with a “soft setup” in the form of democratic procedures. This will allow companies not only to reduce the uncertainties inherent to the pacing problem, but also to create an environment for the promotion of the most effective alternatives to the development of companies in the field of sustainability.
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