Abstract
ABSTRACTCan private jets help save lives? Yes. Can short videos nudge next‐of‐kin to donate more? Also, yes. How has an outsider to the transplantation system, with no previous knowledge or expertise in (any aspect of) healthcare, managed to make a difference? Is imagination really more important than knowledge? In this invited article, I will briefly describe two innovations—OrganJet and Nudge Videos—that I have implemented in the US Transplantation System that have extended the lives of many.
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