Abstract
This article proposes a model for developing partnership among supply chain members, taking as its reference framework the application of the ECR (Efficient Consumer Response) initiative at the heart of the grocery supply chain. Thus, specific practices are taken into account as well as the organisational aspects defined within the initiative's scope, which have to do with efficient fulfilment of the delivery-reception process between buyers and suppliers. The objective has been to present a broad relationships model, where proposals can be applicable to both large companies and to small to medium size enterprises (SMEs), by making continuous improvement as the driving force for all actions and people the key factor for the success of the whole process.
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