Implementing a professional development system through appreciative inquiry

Abstract

For many practitioners, appreciative inquiry (AI) is becoming an attractive philosophy of organization change and development. AI methodology has been primarily focused on the development of teams. This article provides case study evidence that AI has broader practical application than most people perceive by describing how the philosophy and methodology of AI has been utilized to establish and implement a strategy to accelerate the professional development of the salesforce of a large, mature consumer products firm.