Abstract

This paper examines the use of the Balanced Scorecard in a not-for-profit organization (Cattaraugus County ReHabilitation Center). The ReHabilitation Center has begun using the Balanced Scorecard paradigm in its strategic planning process. In this paper an overview is presented of the basic concepts of the Balanced Scorecard including the financial perspective, customer perspective, internal process perspective, and learning and growth perspective. The history and services of the ReHabilitation Center are then summarized. The application of the Balanced Scorecard approach to the ReHabilitation Center is discussed in detail. Implications in using the Balanced Scorecard are discussed. Finally, conclusions regarding the use of the Balanced Scorecard in a not-for-profit organization are presented.

Highlights

  • S trategic Management is that set of managerial positions and actions that determines the long-run performance of an organization

  • In looking at the strategy map, it is of paramount importance to note the consumer perspective and the financial perspective are placed together at the top of the map

  • While private-sector organizations typically emphasize the financial aspects for an organization, not-for-profit organizations more frequently place greater emphasis on the customer

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Summary

Introduction

S trategic Management is that set of managerial positions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control (Wheelan and Hunger, 2008). Managers propose five-year plans when annual budgets become less useful and stimulate long-term planning. Top management takes control of the process and initiates strategic planning due to political and ineffective five-year plans. Top management realizes that for strategic plans to be effective, input and commitment from lower level managers is required

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