IMPLEMENTATION THE PRACTICE OF SOCIALLY RESPONSIBLE BUSINESS IN UKRAINE

Abstract

The article is devoted to the study of the problems of implementing the practice of socially responsible business in Ukraine. It is considered scientific approaches to the interpretation of the concept of «social responsibility of business» (CSR) and formulated the author's interpretation of its essence. The main reasons which limit the introduction of the practice of socially responsible business at enterprises are determined. The key reasons are identified as the unwillingness of most companies to invest in social programs that do not have a direct financial result, low level of involvement of business managers in solving social problems, lack of accountability for corporate social responsibility and relationships mechanisms between CSR and public. The focus is on the relationship between CSR and enterprise competitiveness. A system of corporate social responsibility management is developed, which covers specific measures, as well as the relevant structural units of the enterprise to which they should be assigned. It is argued the necessity of introduction of practice of standardization of social reports according to the European standards in order to compare the social activity of domestic companies with foreign ones. There are also substantiated the features of the implementation of CSR principles at domestic machine-building enterprises. The main social programs and guarantees that apply to employees are covered. Considerable attention is paid to social and technical measures aimed at protecting the natural environment. It is considered problematic aspects which constrain the parameters of development and implementation of corporate social responsibility. The measures are proposed that should provide an incentive for corporate social responsibility, in particular, the provision of preferential taxation and reduction of administrative pressure, the creation of favorable financial opportunities for social investment, as well as the relevant legal framework for social responsibility. It is argued that the comprehensive implementation of the proposed measures create favorable conditions for the introduction of the practice of social responsibility as one of the effective areas of business development in Ukraine. Keywords: social responsibility of business, corporate social responsibility, business, social measures, social guarantees.