IMPLEMENTATION OF THE SUSTAINABLE DEVELOPMENT PRIORITIES OF TOURISM AND HOTEL AND RESTAURANT CLUSTERS IN REGIONS OF UKRAINE

Abstract

The presentation of priorities for the operation of the tourism, hotel, and restaurant clusters in regional development planning should take place within the framework of the translation of the regional objectives into an inherent process deriving from the intrinsic cluster nature. This process is carried out based on a systematic description of the purposeful actions of the cluster actors' associations outside the territory of cities, villages, and towns, which is an element in the search for the best solution for a specific situation. Consequently, the study defined the specifics of implementing the sustainable development of the tourism, hotel, and restaurant clusters priorities. In particular, the content of the process of finding a better solution for the specific sustainable development situation of the cluster is defined and the elements of the search for a better solution to the specific sustainable development situation of the tourism, hotel, and restaurant cluster are presented. The process of finding the best solution for the specific sustainability situation of the tourism, hotel, and restaurant clusters define as: in a plane of organizational stability; in a plane of technological stability; in a plane of financial stability. These elements are essential in ensuring the functionality of cluster members and methods of finding their paths development. This methodology should contain an algorithm for finding patterns in information arrays and meaningful interpretation of the obtained facts determines the order of action to approximate cluster actors to optimality parameters. Thus, the search for the best solution in terms of organizational sustainability should ensure a rhythmic process of providing tourist or hotel and restaurant cluster products. This process is linked to the dimensions of technological and financial sustainability. The search for the best solution in terms of technological stability should determine whether the business of each of the cluster actors uses its production capacity to the fullest extent. The search for the best solution in terms of financial stability focuses on determining the security of business in sub-areas of profitability, creditworthiness, and solvency.