Implementation of the strategy of internationalization of higher education as a «soft power» tool of the state

Abstract

Introduction. The following article analyzes the interpretations of the concept of «soft power» implemented in the field of Russian higher education. In connection with the discussion in scientific circles of the ambivalence of the concept of «soft power» from the moment of its appearance and in the subsequent period, various interpretations of opposite and complementary concepts with the word «power» are given here. The components and functions of «soft power» reflected in the documents and concepts of the state»s foreign policy are considered. Purpose setting. At present, when political and economic sanctions have also changed the landscape of international educational cooperation, the possibilities of the «soft power» tools of our state have been significantly decreased. Methodology and methods of the study. As a tool for promoting cultural values and ideals, higher education accumulates opportunities for cultural, scientific, technical, socio-political and economic impact on the individual and society. Results. The communication space of Russian universities will be able to integrate a new rational discourse through delivering various educational exchange programmes and cultural, educational projects, with the involvement of modern information communication technologies. The implementation of this task requires the strategic development of the internationalization of higher education. Conclusion. Cooperation in various fields of science and technology remains an important tool for improving international political stability and mutual understanding. Germany is an example of successful development and promotion of national ideas and interests, i.e. increasing the «weight» of the state in the international arena through education. At the same time, the main function of «soft power» is performed in latent form, when the influence of the state is not straightforward, but hidden.