Abstract
The government as a public institution and citizens should have good relationship, where the government must know the citizens, starting from what the citizens need to what the citizens want. This analysis focuses on the publication activities of the Ministry of Energy and Mineral Resources (KESDM) carried out by the Communication Bureau of Public Information Services and Cooperation in publishing the Public Relations program of the Ministry of Energy and Mineral Resources through Instagram media. It describes how the work and its stages have been carried out, whether communication which is executed was successfully or not. The approach used in this study is qualitative with the usage of New Media theory. The results of this study indicate that communication has an important role in disseminating information, especially in the Ministry of Energy and Mineral Resources (KESDM) and the performance of the Communication Bureau of Public Information Services and Cooperation is carried out on a high professional level. The results of this study can be confirmed by followers of Instagram @KESDM who provided feedback or responses to information uploaded via Instagram @KESDM in the form of comments, likes and increased followers and participation in the @KESDM Instagram account. The findings of this study present and discuss the Public Relations Program of the Ministry of Energy and Mineral Resources. JEL Classification: D83, D80, H70
Highlights
The government as a public institution must know the needs and desires of its citizens
The feedback received by the Ministry of Energy and Mineral Resources is in the form of understanding, feedback received on Instagram social media can be in the form of likes for increasing Instagram followers and the comments given
The distribution of information in accordance with the portion that the feedback received through Instagram social media is in the likes form and increases in followers and comments given in every KESDM Instagram post
Summary
The government as a public institution must know the needs and desires of its citizens. The citizens must recognize and know what roles the government has and plays. In improving the good relationship with citizens, the government must communicate all its aspects to the citizens, starting from the benefits, uses and the role of the government institution in communicating the messages. The government as an institution must have the MANAGEMENT AND ENTREPRENEURSHIP: TRENDS OF DEVELOPMENT ISSUE 3 (13), 2020 attractiveness, equality in needs, hopes and feelings for the citizens which can be invited to learn more information about the government. The communication has good influence on goals, the government duties and includes maintaining community relations. All of them will be conveyed when communicating with the public
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