IMPLEMENTATION OF THE OPEN INNOVATION MODEL IN THE CONDITIONS OF DEVELOPMENT OF THE DIGITAL ECONOMY

Abstract

The author emphasizes that the model of open innovation involves the search for creative innovative ideas, joint research and creation of innovations with partners and the strategic use of intellectualproperty rights. In this way, the potential of invention is used in solving the problems of innovation. The article notes that the model of open innovation involves increasing the return on their own research and development through the alienation of patents or the issuance of licenses for the use of intellectual property rights. However, the authoridentifies an important problem of information leakage, which is the object of intellectual property rights. Therefore, as noted in the article, an innovative enterprise must have control over intellectual property so that competitors do not profit from the use of innovative ideas of others. It is also necessary to form high-quality intellectual property support systems. In the article, the author details the role of intellectual property in promoting innovation within the concept of open innovation. Innovativetechnologies have been successfully commercialized with the strategic use of intellectual property rights. Intellectual property plays a key role in enhancing the competitiveness of innovative enterprises, preserving their innovative advantages and facilitating the process of bringing innovative technologies to market created within the framework of an open innovation model. Intellectual property also significantly helps external partners make informed decisions about the need to assist with technical knowledge and funding to overcome the innovative ideas of the Death Valley from the time of invention to the launch of a new product. So, the author emphasizes that intellectual property plays a significant role in facilitating access to early stage capital suppliers, including seed capital, business angels, venture capitalists, financial institutions that help the invention to enter the market. In the partnership of innovative businesses, patents become a reliable source of additional income for small and medium-sized businesses.