Implementation of the Membership Method in Developing a Digital Marketing Website for Secanggan Village Sea Products

Abstract

The problem that occurs for fishermen is that it is difficult to reach a wide range of purchases, and then the price of fish becomes very cheap when the fish catch is large and becomes expensive when the fish catch is small. This can be overcome by processing it so that it has a higher selling value and is more durable. If the fish has been processed to make it more durable, a digital marketing promotion website is needed. A digital promotional website can increase the income of Secanggang Village BUMDES through the use of digital technology to connect marine products with a wider market. The research method used is waterfall with the PHP programming language and MySQL database. The application includes literature studies to understand the concepts of digital marketing, e-commerce, and the benefits of promotional websites in developing local businesses. Digital marketing promotional websites are built with features that support e-commerce activities, such as product catalogs, ordering features, and online payments. During the development process, testing and evaluation were carried out to ensure the functionality and responsiveness of the website and to collect input from potential buyers and BUMDES regarding the user experience. The digital marketing promotional website creates new business opportunities for BUMDES in Secanggang Village, increases sales turnover of marine products, opens wider market access, and empowers the local economy in a sustainable manner.