Implementation of the International Code of marketing of breast milk substitutes by the EEC

Abstract

The marketing of breast milk substitutes by multinational companies has given rise to criticism and concern, mostly in developing countries. The World Health Organization has taken an initiative in recommending an international code to its member states, including those of the EEC. The paper discusses legal means of implementing these recommendations on an EEC level. The possibilities are restricted; an export ban cannot be realized owing to well-established EEC trade policy. Finally, the paper comments on a voluntary initiative taken by European producers, an initiative that from a consumer point of view has to be regarded as only partly satisfactory.