Abstract
The development process in the coatings industry can be shortened by digital transformation, and its costs can be reduced using a technical enabler. However, formulators need up-to-date and comprehensive data on existing and potential ingredients to develop the formulation. We were curious about how to supply formulators with data. The idea was that suppliers of ingredients provide data using the “common enabling technology”. We hypothesize that direct data entry compensates suppliers because they can shorten the sales process and increase sales. We used a survey to select key sales channels in the industry. Detailed process models were designed using structured interviews. We analyzed models using structural and operational indicators. Finally, we formed a new digital sales process and verified it. The results show that the digitally formatted sales process can be shortened by up to 32%. Simultaneously, more potential customers can be accessed using the common technology. Existing sales channels would not be closed down. Nevertheless, the digital sales channel is expected to prove its worth over time and gradually increase its share. The suppliers of ingredients can thus avoid a radical process transformation and the immediate integration of additional information technology into the company information system in such an evolutionary way.
Highlights
It has been proven that through the digital transformation of the paints and coatings development process, companies can shorten the throughput time of the development process [1]
For the successful digital transformation of development processes, it is necessary to have up-to-date and comprehensive data on possible ingredients in the formulation that is the subject of development
In the available relevant literature, we have identified various proposals for evaluating the efficiency of business processes
Summary
It has been proven that through the digital transformation of the paints and coatings development process, companies can shorten the throughput time of the development process [1]. When the process is digitally transformed using a technical enabler, it is possible to reduce development costs [3]. For the successful digital transformation of development processes, it is necessary to have up-to-date and comprehensive data on possible (existing and potential) ingredients in the formulation that is the subject of development. The key question is how to provide data to the information-communication tool that is the enabler of digital transformation so that formulators could use it? The most effective and only rational way to capture data on ingredients is at the place of origin, with the developers and suppliers of ingredients [4]
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