Abstract

 
 
 
 The implementation of this policy is motivated by the still occurrence of problems in the educational environment such as in the school environment where cases of bullying or hazing still often occur to students, especially those who have just entered school so that seniority actions can have a negative impact on students. Therefore, a character education policy based on local wisdom of Sundanese culture was created, named Bandung Masagi with the aim of growing the perfect character of students. The purpose of this study was to identify and describe the implementation of the Bandung Masagi policy. The research method used by the researcher is a descriptive method with a qualitative approach. Data collection techniques used: observation, interviews and literature study. The results of the study reveal that the implementation of Bandung Masagi's policy has been running, but not yet optimal, dimensionally there are still obstacles. In terms of Policy Content, Policy Executors & Target Groups and Environment The novelty of this research is a policy of character education based on Sundanese local wisdom.
 
 
 
 
Highlights
In the world of education, character education is very important to be implanted for students, as according to Megawangi [1] character education is an effort to provide learning so that students can make good decisions and do it in their daily lives so that they can make a good contribution to the environment.Character education is an important factor for humans to be able to live their lives wisely
A character education policy based on local wisdom of Sundanese culture was created, named Bandung Masagi with the aim of growing the perfect character of students
The theory used by the researcher is Grindle's Policy Implementation Theory in Rusli (2013) which consists of three factors, namely: 1) Policy Content, 2) Policy Implementers & Target Groups, 3) Environment
Summary
In the world of education, character education is very important to be implanted for students, as according to Megawangi [1] character education is an effort to provide learning so that students can make good decisions and do it in their daily lives so that they can make a good contribution to the environment.Character education is an important factor for humans to be able to live their lives wisely. The existence of character education must be carried out by students because currently, the applicable norms are starting to be ignored along with the times, starting from the rapid development of technology so that today's children are starting to ignore the applicable rules, for example, children are too busy playing gadgets so that their obligation to learn is ignored and this leads to addiction. Based on data on bullying at the elementary school level (SD) in Bandung City obtained by the Research and Development Team of the Ministry of Social Affairs [2], 93.3% of elementary school students experienced bullying by kicking and hitting. At the elementary school level, in junior high school there are cases of bullying against students and based on data from the Research and Development Team of the Ministry of Social Affairs [2], 56.3% of junior high school children were kicked, beaten, pushed, and called with unwanted names 60% and 56.7% slandered
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