Abstract
Insurance product offerings are not always understood by prospective customers (CN) due to limited information related to products. This can cause confusion so that CN does not want to buy it. The purpose of this study is to analyze the selection of insurance products PT. AIA Financial Samarinda, East Kalimantan, Indonesia uses the Analytical Hierarchy Process (AHP) and Multi Objective Optimization on the Basis of Ratio Analysis (MOORA) approach so that CNs can choose based on insurance product facilities that match their abilities. In this study, as many as 10 types of insurance products and 10 CN criteria were then analyzed based on the two methods used. Then, the calculation accuracy of the two methods has been using the confusion matrix (CM) method. Based on the results of CM calculations from 27 CN datasets with a conformity level of 81.5%, it has been obtained which indicates that the two methods can be implemented as an alternative in choosing insurance products according to ability or based on CN criteria. The results show that this method is quite effective, efficient and relatively easy to use in determining insurance products that meet the criteria or according to CN's economic capabilities
Highlights
CNs often get confused in determining insurance products due to lack of understanding of the information received from the types and facilities of the products, payment methods to how to make claims
The results show that this method is quite effective, efficient and relatively easy to use in determining insurance products that meet the criteria or according to CN's economic capabilities
The results show that the Analytical Hierarchy Process (AHP) method can be used in choosing life insurance products[1]
Summary
CNs often get confused in determining insurance products due to lack of understanding of the information received from the types and facilities of the products, payment methods to how to make claims. For this reason, a mechanism for delivering the right information is needed and can make it easier for CNs to help understand insurance products so that they are not wrong in choosing based on their economic capabilities. Apriliani Akhadun & Hidayat (2020) have used the AHP method for the selection of BRI life insurance products in Semarang using 4 criteria and 4 insurance products with accurate analysis results applying
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