Implementation of project management approaches as a tool of influence on strategic development of the enterprise

Abstract

The article examines the development of strategic project management, substantiates the problem of aligning project goals with the development goals of the organization implementing projects. The use of a balanced scorecard for project management and organizational support for project decision-making is proposed. It is suggested to evaluate the project on four groups of indicators: finance (value for investors and project customers in terms of investment efficiency and budget compliance); internal processes (value for key project stakeholders in terms of project management processes); learning and growth (value for the project team and top management in terms of the effectiveness of project activities, the realization of the interests of project team members and their involvement in strategic management processes); clients (value for customers / project initiators in terms of project product characteristics and project management process). Adapting a balanced scorecard to the context of project management makes it possible to establish key performance indicators for project managers and to integrate enterprise development goals with project goals and results. Accordingly, the use of a balanced scorecard in the context of reconciling company development goals and expected project results requires organizational support and the establishment of functional responsibilities, areas of responsibility and communications for each participant in the process. Project strategic status profile, built on the indicators of a balanced scorecard for project management of the enterprise, illustrates the problem areas of coordination of enterprise goals and project management goals and is the basis for developing appropriate management decisions. The construction of such a profile is based on the assessments obtained through an expert survey of owners, top management, functional and project managers. Expert assessments are formed on the basis of information on the level of quantitative and qualitative criteria for project implementation indicators and relevant reporting. The object of research is the processes of strategic project management in the organization. The subject of research is the approaches and tools to ensure and analyze the effectiveness of project decisions in the context of their impact on the strategic goals of the organization. The purpose of the study is to reveal project management as a tool for implementing strategic decisions of the company and substantiate the directions and indicators of effective strategic project management in the organization. The objectives of the study are to study and develop tools to influence project management on the strategic development of the company.