Implementation of Partnerships Between Companies and Civil Society Organizations to Promote Financial Education in The Context of Intersectoral Esg Strategies

Abstract

Research objective: To verify how the relationship between the Third Sector and the Second Sector collaborates with the ESG agenda, aiming to answer the question “how partnerships between non-profit organizations and private companies can contribute to enabling actions focused on social, environmental and of governance, which are becoming increasingly relevant given the serious socio-environmental challenges we face?”. Theoretical framework: Fischer (2002) says that the bases for building intersectoral alliances are, in Brazil, fragile and small for reasons such as: the distrust of non-profit organizations in relation to private companies and their leaders, and the lack of sensitivity of the Second Sector with socio-environmental issues. Methodology: Case study of a financial education action carried out by C6 Bank in partnership with Fundação Almerinda Malaquias, in the city of Novo Airão, Amazonas, in 2022, through interviews and analysis of posts. Results: It is possible to understand the important role that digital banks have been playing in financial inclusion. Social impact actions tend to be incorporated into the company's culture. The survey confirmed that C6 Bank actually went to Amazonas with the aim of providing financial education content and not just promoting itself. Originality: Contributes to the understanding of a topic that is still little explored. Theoretical and practical contributions: Creating and maintaining diverse partnerships can be a strategy in Third Sector organizations that contribute to the fulfillment of their mission and their institutional strengthening, as this process opens up new perspectives of collaboration and action for innovative organizational forms of community participation. civil society.