Abstract
Background - Health services are one of the most widely used public services, administered by BPJS Health reaching 222.5 million people as of December 31, 2020. This figure is equivalent to 81.3% of the total population in Indonesia. The Doku application is an application that will help level I Health Facilities and Hospitals to manage BPJS patient services. The Doku application will replace the conventional BPJS patient services at Level I Health Facilities and Hospitals to online. This business opportunity is quite large, even though there are threats from existing applications, with more brands and users, but based on the results of QSPM is product development strategy, Doku will always update features and add according to market needs. Method - Product design operational management approach. Result - This product design helps companies to implement user requirements in the form of user interface. Keywords: Application, Doku, Feature Update, Business opportunity.
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